Have you heard people tell you that women don't care much about a man's appearance? Well, a person's appearance is NOT important, that's true.
Well, that's certainly partially true, but only if you're talking about long-term relationships that have already been established.
When it comes to first encounters and first impressions, it's COMPLETELY UNTRUE and they are damn important!
In a first encounter, men and women place EXACTLY the same amount of influence on the looks of the opposite sex. If you're in a club, for example, you're most interested in talking to the hottest girls. The less attractive or average-looking girls are usually an afterthought.